There are many cases in which Mini Program can easily get millions of new customers. Mogujie got 3 million users through Mini Program, mobike brought a 30-fold increase in new registration through Mini Program, and Beautiful Mini Program increased 15 times, which shows the drainage effect of Mini Program. So how do they do it? Enterprise Cheng Yi has collected 20 Mini Program marketing methods for you, and when get arrives, you can easily get millions of visitors.

WeChat Mini Programs marketing

1. Wechat search for entrance to grab ranked.

The name of Mini Program is yes, and the ranking of Mini Program is related to the name, description, launch time, user visits and the overall quality of Mini Program. According to users' search habits and product features, registering as many Mini Program names as possible can make Mini Program higher in the ranking and more likely to be searched by users.

What we need to do is to optimize Mini Program description keywords. Wechat search supports fuzzy matching of keywords, so custom keywords will also affect Mini Program rankings. In the Mini Program background [promotion] module, you can configure up to 10 keywords. When setting keywords, you can learn from them at the same timeBaiduThe delivery skills, while combining with the specific use of Wechat.

2. Nearby Mini Program

In [nearby Mini Program], Mini Program is automatically displayed to Wechat users in the surrounding 5km, all eligible Mini Program can be exposed free of charge in [nearby Mini Program], and a Mini Program can add 10 geographic locations. In other words, making a Mini Program is equivalent to increasing the chance of exposure to the store 10 times.

3. WeChat group sharing to achieve fan fission

Synchronized notification in the original fan base, allowing fans to spread independently, can guide fans to share, and then get small gifts with screenshots, gradually directing traffic to Mini Program to promote sales.

4. Group purchase

Use Mini Program to carry group buying, seconds killing, bargaining and other preferential activities to stimulate the enthusiasm of consumers to spend at low prices and achieve rapid fission. This kind of play can accumulate a large number of accurate users in a relatively short period of time, and businesses can use it to carry out accurate marketing in the later period. At present, e-commerce Mini Program TOP1 and 2 is Mogujie and pinduoduo, do not say anything, buy must fight.

5. Mini Program ads nearby

Nearby Mini Program is a key traffic entrance for Wechat, as well as advertising channels. The advertising space is on the third line of the nearby Mini Program. Click to open the corresponding Mini Program.

6. the advertisement is embedded in the picture and text of the official account

Advertisers can create a new "advertisement in the article" in the background to connect the official account article with Mini Program. [advertisement in the article] appears in the middle of the article, and the content of the advertisement is related to the article, and it is easy to interact with fans, which belongs to the form of advertising to serve users, and it is easier for users to accept.

7. Chat Mini Program

Share any page of Mini Program to the group, and you can view 10 Mini Program shared with the group on the group chat page, which is also a great way for Mini Program to connect with the Wechat community.

8. Mini Program Store

Through payment or other means to put Mini Program into the Mini Program store, play a certain publicity effect.

9. Ground push

For some Mini Program, ground push may be the most close to the user scene of the promotion way, offline to small program code, through promotional materials and other ways to promote Mini Program.

10. Wechat wallet entry page advertisement

This advertising space is not GM. It is said that only enterprises with deep cooperation with Tencent have the opportunity to enter the wallet. At present, only mobike is stationed. As for the relationship between mobike and Tencent, there is no need to specify.

11. The official account data page binds the relevant Mini Program.

When users follow your official account, they will see the relevant Mini Program in a conspicuous position. Click to jump directly to Mini Program.

12. The official account article is inserted into Mini Program business card.

[official account + Mini Program] is a game realized by many high-quality self-media recently.

In fact, before this, many brands have done this, find some high-quality official accounts in line with the tone of the product, and post to insert Mini Program advertising links or related Mini Program. If users are interested in products / services combined with content, they can click on Mini Program directly, thus realizing the transformation of content → purchase.

13. The official account article is inserted into Mini Program business card

Insert Mini Program connection in the official account custom menu to guide fans to visit.

14. The jump between Mini Program and Mini Program

You can make a Mini Program for each product line, bind it to the same official account body, and then jump to each other.

15. Social welfare reduction to achieve rapid transformation

Users will receive a "Wechat discount" after shopping in Mini Program, and users will complete the collection while sharing the "Wechat discount" with friends / WeChat groups. After receiving the "deposit", friends can also complete new transactions through quick entry. Bring new traffic through social fission.

16. App shares to moments.

When sharing App content to Wechat, it will be automatically converted to Mini Program card, and users will click on it and Mini Program.

For example, forward the page of ofo ofo to a friend, and after he clicks on it, he will enter ofo ofo WeChat Mini Programs.

17. Template message push

The template message is the push generated by Mini Program to each user within Wechat. Content classes can be used to prompt updates, e-commerce classes can use it to prompt promotions or unpaid, and tool classes can use it to prompt for the completion of daily goals. Each push makes users gradually become dependent on Mini Program.

18. Promotion of soft articles in new media

Mini Program can be promoted with the help of the fan appeal of KOL, which can be regarded as one of the mainstream promotion methods in the new media era. Put Mini Program on Wechat and other new media platforms through high-quality soft ads or hard ads. At present, many 100000 + self-media have a clear bid price for contributions.

19. Merchant payment page

E-commerce version of Mini Program can only use this promotion method.

20. QR code poster

This is the most common promotion method on WeChat, and it is also applicable in Mini programs. Therefore, Mini programs codes or QR codes can be generated in the background and implanted into online and offline posters or outdoor advertisements. For example: WeChat circle of friends, WeChat group, elevators, airports, event sites, etc.

Have you got all the above 20 promotion methods? However, when actually operating and promoting, you must combine the situation and characteristics of your own products to find the most suitable promotion method for your Mini programs. Don't swallow it all ~~

As the ecosystem of Mini programs continues to improve, third-party service providers of Mini programs will also play an increasingly important role. WeChat will also give third-party platforms more capabilities to help developers lower barriers and realize commercial monetization.